When Pepsico Lay’s , to celebrate the efforts of farmers, factory workers, truck drivers, distributors, sales force, retailers, and delivery executive, it made sense. Their TVC, though, seemed more focused on showcasing the Lay’s brand (understandably) than all those people. Now, !…

In my communications-related career, I may have worked more on B2B brands than B2C. So anytime I see a B2B brand pitching higher and creatively, I get really excited! We pulled it off while at Ogilvy, for IBM, in a campaign called…

A summary of recent major change in behavior by large brands around the world: 1. 2. 3. 4. And the most recent and popular example – HUL changing the name of Fair & Lovely! There are brands like Patagonia and Ben &…