Apple has been using the privacy narrative for a few years, in its advertising. Apple is perhaps the only company in the entire world that could convincingly (ok, reasonably convincingly, given that they have a deal with Google for a lot of…

If you are old enough to wonder about such things, I’m reasonably sure you would have wondered why ads for menstrual hygiene products (like sanitary pads or tampons) use blue-colored liquid instead of red to demonstrate the product efficacy. The color and…

Since the pandemic went berserk in March (at least in India) and the lockdowns ensued (in many parts of the world), we have all come to depend on the inevitability of the internet a lot more. There is no other way to…