When copying machines and printers were invented, the industry worried about copyrighted material being copied/printed in droves, driving the legitimate business into ruins. That did happen, to some extent and continues to happen too. When music and movies were converted to digital…

One of the more interesting side-effects of the pandemic and the lockdown that ensued is the change forced upon predominantly B2B brands scampering to look at direct-to-consumer models. A brand that we (I/our household) would have never heard of or encountered or…

The Financial Times got a fantastic scoop yesterday. It was a scoop that the Indian media had no clue about and even the mighty Times of India was forced to report it as a small box item with credit to FT. I’m…