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Author: Karthik S

Karthik S

Can you pass the deepfake test?

Can you pass the deepfake test?

September 15, 2020September 15, 2020 by Karthik S

When you were in school, your classmate spreads a canard about you. It sounds juicy enough that many of your classmates believe it to be true and you are labelled with that for a long time, despite your repeated protestations. Mischief-makers online…

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ICICI Bank’s email subject – clever, creepy and a security hazard

ICICI Bank’s email subject – clever, creepy and a security hazard

September 14, 2020September 14, 2020 by Karthik S

On September 9th, I received an email from ICICI Bank. Now, ICICI sends me tons of promotional emails, across the bank and ICICI Prudential, and fearing that some important email might land in the spam box if I mark one as spam,…

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From chalks to lozenges – a dream situation for a brand

From chalks to lozenges – a dream situation for a brand

September 11, 2020September 11, 2020 by Karthik S

Do you know that mathematicians around the world are obsessed over one brand of chalk? Just Google ‘chalk mathematicians’ and you would stumble, from multiple sources, the astonishing story of how mathematicians are hoarding on a Japanese brand of chalk! The chalk…

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Comics need not be laughing matter

Comics need not be laughing matter

September 10, 2020September 10, 2020 by Karthik S

The comic strip format has long been associated with fun and entertainment. If a serious topic is communicated via this format, the assumption generally is that it is meant for younger audiences, or it is toning down the seriousness of the content….

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Gender and dishwashers – Voltas Beko vs. Bosch

Gender and dishwashers – Voltas Beko vs. Bosch

September 9, 2020September 9, 2020 by Karthik S

Back in July, when Voltas Beko launched their new TV ad for dishwashers (made by Wunderman Thompson), there was widespread vocal dismay in the way the communication framed it as a woman’s product. The company had to announce in a interview that…

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Do you need to be ‘authentic’ on social media?

Do you need to be ‘authentic’ on social media?

September 8, 2020September 8, 2020 by Karthik S

There’s a lot of talk about ‘being authentic on social media’. And ‘authenticity’ being the only way to build a personal brand via social media, mainly because of the many ways people seem fake/unreal on online platforms. I do not fully agree…

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The disconnect in Apple’s latest privacy-centric ad

The disconnect in Apple’s latest privacy-centric ad

September 7, 2020June 10, 2021 by Karthik S

Apple has been using the privacy narrative for a few years, in its advertising. Apple is perhaps the only company in the entire world that could convincingly (ok, reasonably convincingly, given that they have a deal with Google for a lot of…

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