Karthik S | beastoftraal.com

Slide into a new platform for marketing

November 12, 2020November 12, 2020 by Karthik S

This is unlike anything I have seen before! Foot Locker, the American sportswear and footwear retailer, has released a new entertainment hub called ‘The Endless World of Air Max’, dedicated to all things Nike Air Max. What’s truly unique about the hub…

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A precursor to Cadbury India’s idea of supporting local stores

November 11, 2020November 17, 2020 by Karthik S

Cadbury’s new “This is not just a Cadbury ad”, wherein, in the garb of a Cadbury’s Celebrations (positioned as Mithai for Deepavali) ad film they showcase names of local stores based on the viewer’s pin code, is one among many recent ads…

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The death of the TVC as we know it

November 10, 2020November 10, 2020 by Karthik S

One of my most enduring memories of growing up in Srirangam, near Trichy, is the advent of television in the early 80s in our town, and then our home. As a kid, suddenly I had entertainment options to look forward to, though…

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The trouble with that “This is not just a Cadbury ad”

November 9, 2020November 17, 2020 by Karthik S

UPDATE (Nov. 16, 2020):Mondelez India has made 2 updates: 1. The YouTube video has a more detailed and specific description: 2. There is a , as I had suggested in my post below! ORIGINAL POST: “Has this worked for anyone? Don’t know…

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Amazon’s mysterious emails

November 6, 2020November 6, 2020 by Karthik S

Have you noticed something interesting from Amazon lately? The most customer-friendly company in the world (they call themselves that and largely live up to that too, I must admit) has quietly changed the way they email you updates about your orders. Right…

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Keep moving

November 5, 2020November 5, 2020 by Karthik S

One of the biggest side-effects of schools going 100% digital, as a result of the pandemic, is the fact that our children do not get as much physical activity as they used to while in the offline (normal) version of school. I…

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Creativity in Public Relations: Part 2

November 4, 2020November 4, 2020 by Karthik S

This is Part 2 of the ‘Creativity in Public Relations’ series. Yesterday’s post: Creativity in Public Relations: Part 1 If you are a computer security company, there are a few ways you can get yourself written about in the media, via your…

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