Karthik S | beastoftraal.com

Do not abandon

November 25, 2020November 25, 2020 by Karthik S

The French animal rights foundation ’30 Millions D’Amis’ (30 million friends) has been relentless in communicating and sensitizing people about animal abuse and abandonment for a very long time. It started as a TV program, by the French journalist Jean-Pierre Hutin, in…

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Wolf Gupta, the imaginary child

November 24, 2020November 24, 2020 by Karthik S

The Delhi High Court heard the arguments in the defamation case launched by Karan Bajaj, WhiteHat Jr’s founder, against Pradeep Poonia, yesterday. Page 5 of the by Karan Bajaj has this:advertisements concerning an imaginary child who the Plaintiffs christened “Wolf Gupta” Let…

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Gillette’s highly marketable and functionally useful product idea

November 23, 2020November 23, 2020 by Karthik S

I used to shave every day when I indulged in the 9-6 rigmarole of full-time employment till early-2018. And I used to hate that task. I shave once a week now 🙂 To be fair, the devices we use to shave these…

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Creative coincidence – a UK-based wine retailer’s ad campaign and a Tamil film!

November 20, 2020November 20, 2020 by Karthik S

The UK-based wine retailer Laithwaite has released a new ad campaign made by the ad agency RAPP. There are 3 ads in the series and all of them use the same basic narrative device geared towards communicating the ‘Get the wine cellar…

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Journalism vs. advertising – conflicts of interest

November 19, 2020November 19, 2020 by Karthik S

There is advertising. And there is journalism. The difference used to be primarily about who says what, where, and who pays for it. The brand’s voice is reflected as-is in advertising which is placed in media channels for a fee. The brand’s…

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9 tips for personal branding via social media

November 18, 2020November 18, 2020 by Karthik S

LinkedIn India’s Top Voices 2020 list was announced yesterday (here’s the post by ) and I’m glad to find a spot in the list. But, instead of simply sharing it as a badge of honor, allow me to make it contextually useful…

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On McDonald’s ‘Reindeer Ready’ series

November 17, 2020November 17, 2020 by Karthik S

McDonald’s UK has been making Christmas-themed ad films for a long time. For example, in 2016, Leo Burnett London produced the ‘Juliette the Doll’ film that, like Pinocchio, has a wooden puppet doll coming alive. In 2017, McDonald’s UK and Leo Burnett…

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