Karthik S | beastoftraal.com

Airtel’s ‘Fair Usage’, Speed Rationalization explained!

March 3, 2009 by Karthik S

Airtel says: After a user crosses a mythical threshold, because he/ she has just used his internet beyond reasonable (in Airtel’s eyes) usage, his/ her unlimited plan’s broadband speed would be curtailed/ halved/ reduced for the rest of the billing period. He/…

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Airtel’s Speed Rationalization – Facebook-ToS-style goof-up!

March 2, 2009March 2, 2009 by Karthik S

My mail to Airtel after I got the ‘speed rationalization’ letter from them, today. If Facebook can make a mistake, learn and revert a policy, why can’t Airtel? *** As a long time and loyal customer of Airtel, I’m disgusted to see…

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Pandora’s blog

February 24, 2009February 24, 2009 by Karthik S

The Times of India reports a case that could open up the pandora’s box among bloggers in India. The end result – can we all blog at all? If yes, what can be blog about and what tone should we adopt? The…

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India’s dis-connectivity

February 24, 2009February 24, 2009 by Karthik S

While the rest of the country was busy finding newer phrases to celebrate the Slumdog/ Rahman Oscar (rightfully so!), Leonard Waverman, dean of Haskayne School of Business at the University of Calgary came across yet another way to bring us Indians back…

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For best results…!

February 20, 2009 by Karthik S

Heard a PR client recently utter, “Do we need to start a conversation with each and every person who says something about our brand online? Gosh, that’s going to take a lot of time”. This, after I’ve tried convincing them of the…

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Indian TV spots going social?

February 19, 2009 by Karthik S

No, I’m not talking about television ads that add a URL or an email ID in the end. How many of us remember to visit the URL later? Unless there’s something compelling, we just may not – and completely forget that small…

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Bharatstudent at No. 3? Oh Lord!

February 18, 2009February 18, 2009 by Karthik S

comScore revelaed its latest stats on Indian social networking sites yesterday. Orkut and Facebook took the first two spots, understandably. The third was BharatStudent.com – in fact, according to these figures by comScore, they’ve doubled their traffic in 12 months! Is it…

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