Karthik S | beastoftraal.com

India’s dis-connectivity

February 24, 2009February 24, 2009 by Karthik S

While the rest of the country was busy finding newer phrases to celebrate the Slumdog/ Rahman Oscar (rightfully so!), Leonard Waverman, dean of Haskayne School of Business at the University of Calgary came across yet another way to bring us Indians back…

No comment

For best results…!

February 20, 2009 by Karthik S

Heard a PR client recently utter, “Do we need to start a conversation with each and every person who says something about our brand online? Gosh, that’s going to take a lot of time”. This, after I’ve tried convincing them of the…

9 Comments

Indian TV spots going social?

February 19, 2009 by Karthik S

No, I’m not talking about television ads that add a URL or an email ID in the end. How many of us remember to visit the URL later? Unless there’s something compelling, we just may not – and completely forget that small…

5 Comments

Bharatstudent at No. 3? Oh Lord!

February 18, 2009February 18, 2009 by Karthik S

comScore revelaed its latest stats on Indian social networking sites yesterday. Orkut and Facebook took the first two spots, understandably. The third was BharatStudent.com – in fact, according to these figures by comScore, they’ve doubled their traffic in 12 months! Is it…

No comment

Face-holders – The online avatars of BJP and Congress

February 17, 2009 by Karthik S

LK Advani is all over the web – banner ads, Google text ads…you name it, he’s in. He’s got himself a shiny new blog too, besides a Twitter account. According to this report, Congress too is planning an online assault shortly. This…

No comment

The Pink Chaddi Vs Small Change

February 16, 2009February 16, 2009 by Karthik S

I was amused at the Pink Chaddi campaign when it started a week or two back. It was colorful (?) and interesting. It was fascinating to see an undergarment taking the might of zealots like Shri Ram Sena. In a well-worded retort…

9 Comments

The plug thingy – part 2. Scott Montied!

February 16, 2009 by Karthik S

To plug or not to plug, was my post, 2 weeks back. And, here’s Ray Wert’s raging post on how Ford’s Scott Monty ‘uses’ his social media expert status oh-so-blatantly, to promote Ford in Twitter, among other places. The specific instance which…

No comment