Karthik S | beastoftraal.com

Pandora’s blog

February 24, 2009 by Karthik S

The Times of India reports a case that could open up the pandora’s box among bloggers in India. The end result – can we all blog at all? If yes, what can be blog about and what tone should we adopt? The…

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India’s dis-connectivity

February 24, 2009 by Karthik S

While the rest of the country was busy finding newer phrases to celebrate the Slumdog/ Rahman Oscar (rightfully so!), Leonard Waverman, dean of Haskayne School of Business at the University of Calgary came across yet another way to bring us Indians back…

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For best results…!

February 20, 2009 by Karthik S

Heard a PR client recently utter, “Do we need to start a conversation with each and every person who says something about our brand online? Gosh, that’s going to take a lot of time”. This, after I’ve tried convincing them of the…

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Indian TV spots going social?

February 19, 2009 by Karthik S

No, I’m not talking about television ads that add a URL or an email ID in the end. How many of us remember to visit the URL later? Unless there’s something compelling, we just may not – and completely forget that small…

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Bharatstudent at No. 3? Oh Lord!

February 18, 2009 by Karthik S

comScore revelaed its latest stats on Indian social networking sites yesterday. Orkut and Facebook took the first two spots, understandably. The third was BharatStudent.com – in fact, according to these figures by comScore, they’ve doubled their traffic in 12 months! Is it…

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Face-holders – The online avatars of BJP and Congress

February 17, 2009 by Karthik S

LK Advani is all over the web – banner ads, Google text ads…you name it, he’s in. He’s got himself a shiny new blog too, besides a Twitter account. According to this report, Congress too is planning an online assault shortly. This…

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The Pink Chaddi Vs Small Change

February 16, 2009 by Karthik S

I was amused at the Pink Chaddi campaign when it started a week or two back. It was colorful (?) and interesting. It was fascinating to see an undergarment taking the might of zealots like Shri Ram Sena. In a well-worded retort…

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