Karthik S | beastoftraal.com

UTV’s Delhi 6 Facebook outreach

January 5, 2009January 8, 2009 by Karthik S

Since I’m a part of the Delhi 6 group on Facebook, I got a mail today about a video addition. The Delhi 6 song, ‘Masakkali’ sung by Mohit Chauhan with scintillating music by A R Rahman is now ‘officially’ available via the…

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Indians in social media

December 27, 2008 by Karthik S

Mayank Dhingra (of Kwippy fame) has started an exercise to gather Indians in social media. Here’s a link to his post…if you want to add your details, go the shared Google doc file…here.

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Shobhaa De’s Superstar India in the social media

December 27, 2008December 27, 2008 by Karthik S

Back in May 2008, Afaqs did a story on Shobhaa De promoting her then new book, Superstar India, via social media. WATBlog covered it as well. Hanmer MS&L (a unit of Publicis Group) was the social media agency that was given this…

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The much-neglected other communication – employee communication

December 25, 2008December 25, 2008 by Karthik S

These are definitely tough times and while the rest of the media is going ga-ga over everything downturn – layoffs, salary cuts, forced vacation, sabbaticals, bonus/ hiring freeze and what not – very few people seem to be talking about internal/ employee…

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Ghajini’s online promotion

December 24, 2008 by Karthik S

Happened to see two posts on Ghajini’s online promotion – on WATBlog and Pluggd. Both stories refer to Hungama being roped as the film’s partner to create 3 websites. Aamir’s blog also sports the Ghajini look. But, what I fail to understand…

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7-step guide to initiate a social media program

December 22, 2008 by Karthik S

Having recently spoken to few of my larger clients on a social media primer, I was surprised at the relative lack of awareness even among established brands (the Indian operations, in case of an MNC) about what social media can help them…

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Indian brands on twitter

December 22, 2008April 13, 2009 by Karthik S

Work-in-progress! PS: I was working on this list for the last 2 weeks and should have posted it as and when I had at least 2…I happened to see Gaurav Mishra‘s update on the same this morning. Can two lists survive? Why…

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