I loved this augmented reality use-case demonstration!
But, as much as it makes me go wow!, I was also left wondering if this is an over-reach and if these can be done simply using printed menus anyway. If a simpler solution exists, why complicate it just because technology allows us to?
I then visited to see if I have missed some context by which this becomes a more compelling solution than what it is. Among the 3 reasons listed, I noticed, portion size showcase was a pretty convincing reason, I thought. Very practical and makes full use of the AR technology.
They have 3 reasons to explain why this is better than a touch-screen table or a smartphone.
Touch-screen table, I can understand – it demands a separate effort to create, but smartphones that are available with almost everybody these days seems like a decent enough and viable alternative to trying something as extensive as AR.
It is exciting to look at and can be an interesting enough novelty, but I do wonder if that novelty may wear off too soon, and us going back to simpler, uncomplicated methods of displaying a menu.