Dense commentary on social media, PR, marketing, advertising and branding.
Google’s new Super Bowl film is a poignant affair. Watch it first. What I found fascinating is not the emotional current per se; that is very, very well done, of course, in true Google style (made in-house). You can’t help but feel…
In August last year, the Advertising Standards Authority (ASA) of UK banned 2 TV advertisements made for Philadelphia, the Mondelez-owned cream cheese brand and Volkswagen. The Committee of Advertising Practice (CAP) offers guidance to ASA. Using the CAP guidelines, people could complain…
I have referred to the UX of a banana reasonably often on Twitter. But I think I have not said enough, in context. I have a very special admiration for the whole of the banana species given how extraordinarily it puts itself…
An elegant solution to a very, very common problem even in India. This is by the agency CJ WORX (Bangkok), Thailand, for their client, Thai Health Promotion Foundation. To an extent, the idea to create a new spoon, and expect us to…
On January 22nd, Big Bazaar released full-page (and front-page) ads in The Times of India for their Republic Day sale. It was a multi-edition advertising blitzkrieg as usual, but some of the nuances are worth observing and pondering about. I opened my…
UPDATE (October 13, 2020): The 18th episode is out, today. As usual, by Ogilvy India. And, as always, it’s terribly amusing to see Pernod Ricard selling “Superhits Music CDs” as a surrogate advertising tactic when we have all moved to streaming music…
I’m not a fan of worldly, philosophical gyan on social media and I do not offer those ever. And I’m aware that the following may sound like one, but I hope to clarify by the end of this post that it is…