Write to express
I’m not a fan of worldly, philosophical gyan on social media and I do not offer those ever. And I’m aware that the following may sound like one, but I hope to clarify by the end of this post that it is…
Movie-watching: from a group experience to home/mobile experience
Recently, I have seen several Malayalam films on OTT channels like Netflix, Amazon Prime Video and Zee5. While watching the Malayalam film Android Kunjappan Ver.5.25 on Prime Video recently, a thought struck me. The film was running in theaters in Bengaluru recently…
Swiggy’s What The Falooda, a creative gimmick with middling execution
Swiggy’s latest gimmick is definitely worth noticing! It’s called ‘What The Falooda’ after all 🙂 The idea is clever – Swiggy links their service-related failures to a possibility of things going haywire at the user’s end and Swiggy being at the receiving…
Flags in a flag
When you first stumble on the idea of using one country’s flag to find flags of other countries, it blows your mind with a ‘Why didn’t I think of that?’. It first started as a puzzle/online observation, and then ad agencies started…
Fake opinions – what should brands do when they are in a Durex-DelhiPolice mess?
Does Durex offer better ‘protection’ than Delhi Police? That’s what the very, very viral meme claims and it went viral for a reason. It is topical, makes a point (whether you agree with it or not is a different topic) and makes…
Packaging design as USP
I recently stumbled on a couple of eye-catchy packaging designs. Here’s the package design for Happy Plugs. And for Trident gum. The connecting thread between both is that the packaging creativity is intrinsic to the product’s category – earplugs are associated with…
Apple’s Chinese New Year film, 2020
Apple’s 2020 Chinese New Year film is 7-and-a-half minutes long! The length of the film first dissuaded me from even starting the video, but I persisted. I’m glad I did! It’s a simple, lovely film about 3 generations of women in a…