Dense commentary on social media, PR, marketing, advertising and branding.
This is influencer marketing done really, really well! Yesterday was Karan Johar’s birthday. And he posted 2 Instagram posts for it – one was an adorable candle-blowing video of his birthday celebration with his kids and mother, and the other was a…
Between Airbnb and Zomato’s announcement of layoffs, there’s a lot to compare and learn. I’d, in fact, say that (May 15th) took some inspiration from the widely appreciated (May 5th). For starters, Chesky framed his letter as ‘A more focused business’. Zomato’s…
Xiaomi launched a fun campaign yesterday that the brand’s mighty vocal (but not for local, as the many replies remind him) India CEO announced on Twitter. It’s a nice idea, actually. Mi launched a ‘magazine’ (at a time when the media industry…
Now, this is one of the most wonderfully original marketing ideas I have seen in recent times. Owing to social distancing norms and lockdown/stay at home calls, it seems . The logic is simple, actually – we usually use gum/mint not for…
The news of 7 new, relatively-big upcoming Indian films going directly to OTT (Amazon Prime Video) was first spoken about on May 14th (Saturday). This was online news, primarily. The next day, the same news made it to most print publications and…
You could start by exclaiming: Pay-per-view? In India? What a preposterous idea! But, hold on. Allow me to build a case for building the habit of pay-per-view only for new films that are released simultaneously on OTT alongside theaters. For context, 2…
Last week, an unusually large number of people reminded INOX about how overpriced their popcorn was, on social media. Considering the fact that INOX (and every multiplex theater) has been shut down for the past 40+ days owing to the pandemic-induced lockdown,…