Dense commentary on social media, PR, marketing, advertising and branding.
Hedvig’s (a Swedish insurance company) new campaign (created in-house) made me think more than the usual. In fact, ever since I saw it last week, I have been mulling over it on and off. That’s a good thing since I have read…
Santoor has been using the mother-daughter template for a very, very long time. Their latest ad doesn’t use the ‘Mummy!’ call-out in the template but tries to be topical, in context to the increased attention on hand-wash during the pandemic. But the…
About a month ago, I had written about our iron guy. During the lockdown, we, as a family, have literally been wearing the same set of 4-5 pieces of clothing without ever bothering to iron them. And our iron guy kept asking…
We have subscribed to BB Daily’s milk service. On average, we get a damaged pack of milk once or twice a month. When that happens, my wife informs BB Daily about it on the app and that amount is refunded almost immediately…
One of the most popular advertising slogans in the 80s and 90s in India was Prestige pressure cookers’, “Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar?”. The 80s ad was written by Sadiqa Peerbhoy of MAA Advertising and directed…
I stumbled upon a sale-offer by Paperboat that seemed to be crafted really well. I’m not sure who took this photo, and from which store, but I came across this via a post on LinkedIn where I was tagged. My first reaction…
This is what a digital train-wreck looks like! On June 6th, the founder of CrossFit, an American fitness brand, responded to an affiliate owner’s email where she had written about how “CrossFit’s failure to take a stand in a time of moral…