Dense commentary on social media, PR, marketing, advertising and branding.
Two hugely imaginative campaigns, for two children’s play-things. Lego, by Ogilvy Bangkok in 2017. Play-Doh, by Ogilvy São Paulo in 2019. For Lego, they could have shown the kids building it from the outside. But, from the inside, it makes a more…
When you notice ‘Brand Connect’ in a magazine (or a newspaper), what goes in your mind? Most people in the marketing space know that it is a euphemism for ‘paid advertising’. Instead of saying, “We paid for this space because we don’t…
My answer to that question – I wouldn’t. At least not yet! We are probably seeing very, very early signs of a movement away from advertiser-led business models to a subscribers-led business model. This is already evident in the media industry. There…
Employee activism has been on the rise in recent times. With large companies, when a small number of employees visibly (digitally) protest, it doesn’t amount too much beyond minor damage in PR creds. In many cases, the employee (or the core group…
Back when I was at Text 100 (now called Archetype), my largest client was Lenovo. As part of understanding the client’s context, I had done a lot of reading on the OLPC (One Laptop Per Child) project by the co-founder and chairman…
My ex-colleague from Ogilvy posed an open question on Twitter recently, on personal branding: This is a very fair ask. Most people do connect ‘personal branding’ to self-aggrandizing, or talking about oneself. And that’s mainly because most personal branding proponents have merely…
You may have wondered this many times while watching ads for Sensodyne toothpaste, meant for sensitive teeth, from GlaxoSmithKline. The doctors always have Indian names. They are always practicing in the UK. Never an Indian doctor practicing in India. The second part…