Dense commentary on social media, PR, marketing, advertising and branding.
Like me, I am reasonably sure you would have received at least 4-5 WhatsApp forwards about Brooke Bond Taj Mahal tea’s environmentally interactive santoor billboard in Vijayawada that plays raag Megh Malhar when it rains. If not WhatsApp forwards, you may have…
Back in 2008, when it dawned on me that I had no conscious physical activity barring driving to work and back, I decided to start running around a nearby lake (Kaikondrahalli Lake, on Sarjapur Road, Bengaluru). But given that I had to…
“Human beings are the only species that deliberately deprive themselves of sleep for no apparent gain”, says preeminent neuroscientist and sleep expert Matthew Walker, in his book, ‘Why We Sleep’. Even more alarmingly, he adds, “Our lack of sleep is a slow…
Notice anything unusual about these three clusters of news headlines? While the headlines call the drivers from ride-hailing platforms like Uber, Ola, and Rapido as ‘drivers’, for Rapido alone, there is an adequate number of headlines (and news reports) that use the…
The purpose of any kind of corporate communication is to leave a positive impression about the organization in the minds of people. Ironically, I recently came across a piece of corporate communication from a company that was being shared online for its…
Infosys recently made a media splash about launching its own sonic identity. A sonic identity is nothing but an audio logo of sorts. The basic idea is that you hear a piece of sound or music and you identify the brand behind…
Tomatoes and Onions are in the news… again! Prices of essential commodities like vegetables make news when they rise and fall, and this is the season of extraordinarily high prices of tomatoes at least. Three fast-food chains recently dropped tomatoes temporarily from…