Dense commentary on social media, PR, marketing, advertising and branding.
The purpose of any kind of corporate communication is to leave a positive impression about the organization in the minds of people. Ironically, I recently came across a piece of corporate communication from a company that was being shared online for its…
Infosys recently made a media splash about launching its own sonic identity. A sonic identity is nothing but an audio logo of sorts. The basic idea is that you hear a piece of sound or music and you identify the brand behind…
Tomatoes and Onions are in the news… again! Prices of essential commodities like vegetables make news when they rise and fall, and this is the season of extraordinarily high prices of tomatoes at least. Three fast-food chains recently dropped tomatoes temporarily from…
When I watched the 4 ads that are part of Canon’s new Indian ad campaign titled, ‘Some Things are Best Left to Canon’, I could genuinely feel for the legendary camera brand. Here are the 4 ads – watch these first, before…
Back in my agency days, I clearly recall an interaction with a young planner because my jaw dropped to the ground. We were discussing a client’s brief and within the context of sharing an idea for that client, I referred to Enid…
Most brands talk of a ‘content strategy’ besides other forms of marketing and communications (including advertising), but very few truly go all the way sticking to their strategy. A couple of brands like Zomato, Dunzo, and Swiggy, among others, have successfully cracked…
With the possibilities offered by AI, it was eventual that the advertising industry was going to have fun with it. Think of the most basic AI use case: to replicate someone’s voice to say anything (based on your input). Even better, make…