Dense commentary on social media, PR, marketing, advertising and branding.
Levi’s is going through a rough patch now because of the pandemic. But it has a legendary brand created and nurtured in the past. One agency was behind many of these ads that created this legend – BBH (many of these were…
A couple of outdoor displays that I was really impressed by, recently. The first one is from Seoul, South Korea. The COEX convention center in the Gangnam-gu area of Seoul is seen as Korea’s Times Square. In March 2018, worked with CJ…
Schools are trying various methods of conducting tests when there is no physical school. Like my kids’ school sent a Google Forms (inside Classroom) based test that they are supposed to complete by a specific amount of time, with their video on….
On July 8, 2020, Supriya Sahu IAS, currently posted as Principal Secretary and Managing Director of The Tamil Nadu Small Tea Growers’ Industrial Cooperative Tea Factories’ Federation Limited in Coonoor, tweeted a piece of news citing the Tamil daily Dinamalar, and The…
I came to know about LinkedIn permanently restricting (in other words ‘banning’) Dr. Aniruddha Malpani only yesterday! Who is he? He is an IVF specialist, and a Founder of the angel investment firm Malpani Ventures, which invests in early-stage startups. . I…
In marketing, advertising and sales, we have the concept of decision-makers and decision influencers. For instance, in the famous Old Spice 2010 campaign, “The Man Your Man Could Smell Like” by Wieden+Kennedy, the decision-makers were men, but the decision influencers, and to…
Considering I write a LOT, and write every single day to share on online platforms like my blog, LinkedIn and Twitter, a lot of people have asked me, “What’s your system?” 🙂 When I think about in those terms (‘system’!), I end…