Dense commentary on social media, PR, marketing, advertising and branding.
Rapper Badshah, to paying a company Rs.72 lakhs, including 18% service tax (GST, I presume) to ‘generate’ social media views so that he can claim the world record for most views on YouTube within 24 hours. In the Mumbai Mirror story that…
As someone who was involved in recommending that LinkedIn India join Twitter, more than a decade ago (while at Edelman, when handling the LinkedIn India mandate), I recall creating their Twitter handle myself… literally with my own hands. So, to see them…
I do not wear a watch. I stopped, many years ago. I may have a couple of Timex/Titan watches at home, unused, deep inside some shelf. I do not intend to buy a watch for myself in the foreseeable future. I do…
Some time ago, I had the opportunity to meet the India head of a sports and casual apparel/footwear brand. They wanted to know more about my corporate workshop on personal branding for CXOs/senior leaders, and had reached out to me. We fixed…
I had written about decision-makers and decision influencers recently. In most B2B communication, the decision-makers are C-level executives, so the brands that sell to the organization frame their communication to suit the needs of that C-level executive. For instance, while I was…
One of the themes I spend a lot of time on in my workshops on personal branding is the need to add your perspective to the things you share online. This may seem like a very small thing given how people seem…
First, there was print media. It had stuff that we should know, things that informed us. Then they started having ads in them, to support the printing and salary costs, since the cover price alone wasn’t enough to cover them. At some…