Dense commentary on social media, PR, marketing, advertising and branding.
In Christopher Nolan’s 2010 masterpiece, Inception, Arthur (played by Joseph Gordon-Levitt) asks Saito (played by Ken Watanabe), “If I say to you, don’t think about elephants what do you think about?”. Saito responds: “Elephants”. That is the easiest explanation of framing in…
This independence day (74th Indian Independence Day), two taboo products came to the fore in unusual and conventional ways. The conventional one first – adult diapers. I adult diaper brand Friends’ new campaign that utilizes the independence day-centric Azaadi Mubarak theme last…
One of the more important aspects of personal branding online is a name search. I know that sounds utterly vain, but when you see it from the perspective of others name-searching you to know more about who you are, what you do…
I recall seeing ads for adult diapers/dry pants in US-based magazines that do not have the ‘look’ that the category usually gets in India. In India, for some reason, the ads tend to use a fuddy-duddy outlook. But one Indian adult diaper…
Google India has a nice activity for India’s 74th Independence Day. Go to and try it out on your phone. The idea is simple – you sing the Indian National Anthem. The system records it using the phone’s mike and converts it…
Had a say about what ails Brand India, today, and what could be done to improve the branding, for today. This is a special feature ahead of the 74th Independence Day on Saturday. Some additional context. About the current state of Brand…
UPDATE (August 26, 2020): Really glad to see Bajaj Allianz promote their pet dog insurance, on International Dog Day (today). ORIGINAL POST: Recently, I renewed my annual family and once again marked my wife and 2 kids as ‘dependents’. It’s at times…