Dense commentary on social media, PR, marketing, advertising and branding.
If you have been watching the Cricket World Cup 2023 (CWC2023) matches, I’m fairly sure you may remember this PhonePe ad – watch: Almost anyone who watches the ad for the first time has an opinion… not about PhonePe being interoperable with…
During my corporate personal branding workshops, after I set the premise on the need for personal branding, the need and process of defining one’s own personal brand, and the basics of content to power the brand narrative, most participants faced a stumbling…
Like me, I am reasonably sure you would have received at least 4-5 WhatsApp forwards about Brooke Bond Taj Mahal tea’s environmentally interactive santoor billboard in Vijayawada that plays raag Megh Malhar when it rains. If not WhatsApp forwards, you may have…
Back in 2008, when it dawned on me that I had no conscious physical activity barring driving to work and back, I decided to start running around a nearby lake (Kaikondrahalli Lake, on Sarjapur Road, Bengaluru). But given that I had to…
“Human beings are the only species that deliberately deprive themselves of sleep for no apparent gain”, says preeminent neuroscientist and sleep expert Matthew Walker, in his book, ‘Why We Sleep’. Even more alarmingly, he adds, “Our lack of sleep is a slow…
Notice anything unusual about these three clusters of news headlines? While the headlines call the drivers from ride-hailing platforms like Uber, Ola, and Rapido as ‘drivers’, for Rapido alone, there is an adequate number of headlines (and news reports) that use the…
The purpose of any kind of corporate communication is to leave a positive impression about the organization in the minds of people. Ironically, I recently came across a piece of corporate communication from a company that was being shared online for its…