Dense commentary on social media, PR, marketing, advertising and branding.
There are broadly 3 kinds of toothpaste advertisements in India: ones that primarily pitch strong and healthy teeth, ones that mainly sell sensitive teeth protection, and ones that primarily promise fresh breath. Colgate’s MaxFresh variant is the third kind. The product competes…
Personal branding is a form of insurance for your career. Not just your career, but also your identity. Most people not only confuse ‘personal branding’ and being an ‘influencer’ (See: ‘Personal branding’ vs. ‘Influencer model’), but also assume that personal branding is…
I have a confession to make: I have never—ever—eaten a full large or medium-sized pack of chocolate in one go. No, not the 5-star kind of bar. I’m referring to the Cadbury’s Dairy Milk kind of chocolate bar that has indentations on…
Year 3 of making this list. Here’s the list from 2021 and 2022. As usual, the caveat stays: this list is not about *effectiveness* since that data would be available only to the brand managers (and advertising/media buying agencies). Also, effectiveness is…
A PR effort by Stanley, the maker of cups, bottles, and tumblers went massively viral recently. Here’s what happened: Danielle’s car (a KIA, as we can see from the video) caught fire and she posted a short video of the burnt car…
The closest in India that comes to the Western world’s Christmas-related advertising scene is the Deepavali/Diwali-related advertising. Unlike IPL—the other major advertising jamboree, but one that requires working officially with BCCI to talk about, in a branded context—Deepavali is an open festival…
I found the Pixel 8 campaign from Google (agency: FCB Group) with Anil Kapoor reprising his role as Mr. India to be interesting enough, but not as exciting as I assumed it would be. The idea of officially using the Mr. India…