Dense commentary on social media, PR, marketing, advertising and branding.
If you say ‘G mane…’, chances are, someone around you may complete the sentence with ‘…genius!’. Parle G’s ‘G mane genius’ slogan made its pitch for the first time in 2004, thanks to the brand’s agency Everest Brand Solutions. The idea wasn’t…
While a lot of people have faked their own deaths, Poonam Pandey may be the first person in the history of humanity to have faked her own death as part of an organized (marketing) campaign. The agency behind this initiative —Schbang, along…
You may have seen variations of this sentiment on LinkedIn quite often. I get this sentiment expressed during my corporate workshops on personal branding too. Someone may say: “I have no idea what works on LinkedIn anymore! I write something after researching…
There are broadly 3 kinds of toothpaste advertisements in India: ones that primarily pitch strong and healthy teeth, ones that mainly sell sensitive teeth protection, and ones that primarily promise fresh breath. Colgate’s MaxFresh variant is the third kind. The product competes…
Personal branding is a form of insurance for your career. Not just your career, but also your identity. Most people not only confuse ‘personal branding’ and being an ‘influencer’ (See: ‘Personal branding’ vs. ‘Influencer model’), but also assume that personal branding is…
I have a confession to make: I have never—ever—eaten a full large or medium-sized pack of chocolate in one go. No, not the 5-star kind of bar. I’m referring to the Cadbury’s Dairy Milk kind of chocolate bar that has indentations on…
Year 3 of making this list. Here’s the list from 2021 and 2022. As usual, the caveat stays: this list is not about *effectiveness* since that data would be available only to the brand managers (and advertising/media buying agencies). Also, effectiveness is…