Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
Social media status update prompts
communication opinion social media 

Social media status update prompts

June 24, 2021June 24, 2021 by Karthik S

Before you write and share something on Twitter, Facebook or LinkedIn, do you notice what the prompt in each of those platforms’ status update boxes are? Here they are, if you don’t recall, or didn’t care to observe. Twitter’s prompt fits the…

No comment
Continue Reading
Out-of-the-box: Samsung’s Karthikeya vs. Sony’s Ganesha
ideas marketing & advertising opinion 

Out-of-the-box: Samsung’s Karthikeya vs. Sony’s Ganesha

June 23, 2021June 23, 2021 by Karthik S

Given that ESG (Environmental, Social, and Corporate Governance) is the hottest metric for global companies to go after, both Samsung and Sony have been trying specific things out of their cardboard packaging. While Samsung’s fun efforts put the onus on the users,…

No comment
Continue Reading
About Volkswagen CEO Herbert Diess’s use of social media
opinion personal branding social media 

About Volkswagen CEO Herbert Diess’s use of social media

June 22, 2021June 23, 2021 by Karthik S

Volkswagen CEO Herbert Diess joined Twitter in December 2020. His first tweet was posted on January 20, 2021. And he tagged Elon Musk in his very first tweet! I wrote about his opening Twitter gambit earlier this year. Now, in an article…

No comment
Continue Reading
A very useful writing advice/productivity trick
basics communication opinion personal branding 

A very useful writing advice/productivity trick

June 21, 2021June 21, 2021 by Karthik S

I first remember reading about Indian-born writer Amitava Kumar‘s rules for his students in his 2015 book, ‘Lunch With a Bigot: The Writer in the World’. He repeats the same set of rules in his 2020 book, ‘Every Day I Write the…

1 Comment
Continue Reading
The 24 digital steps out of the total 26 car-buying steps
ideas opinion social media 

The 24 digital steps out of the total 26 car-buying steps

June 18, 2021June 18, 2021 by Karthik S

Back in the early 2010s, I was at Edelman, heading the India business for the digital arm, Edelman Digital. One of our early client wins was Chevrolet India (General Motors India). Given how new and raw social media was in 2010, from…

1 Comment
Continue Reading
Permanent changes in businesses and behaviour, due to pandemic
opinion 

Permanent changes in businesses and behaviour, due to pandemic

June 17, 2021June 17, 2021 by Karthik S

Back in March 2020, I wrote a set of 50 predictions for a pandemic-infested world – obvious and non-obvious predictions. Some of them have already come true, and many are probably being evolved as I type this, into our 2nd pandemic year….

No comment
Continue Reading
Seeking life inspiration from tendrils!
ideas opinion personal branding 

Seeking life inspiration from tendrils!

June 16, 2021June 16, 2021 by Karthik S

I love plants and animals. Plants, a bit more than animals, of course. In plants, beyond the most easily loveable part—that is, flowers—another aspect/part that I really love is tendrils! Yes, tendrils. Now, climbers and creepers, by themselves, are very, very beautiful,…

No comment
Continue Reading

Posts pagination

Prev 1 … 49 50 51 … 235 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2026 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes