Dense commentary on social media, PR, marketing, advertising and branding.
What exactly are tiny billboards? Billboards scream ‘huge’ and attract attention by being usually very large in a public space. Tiny billboards aim to achieve the same—that is, visibility in a public space, by being the extreme opposite of large. You may…
I have very fond memories of growing up as a kid in Srirangam, a small, temple-town right next to Trichy (which itself was a small town back then) in the mid-80s. It was a magical period – of our first TV (Solidaire),…
Last year, Netflix announced a new policy for inactive accounts and how the company will deal with such accounts’ cancellations. I wrote about it then and hailed it as a great move – a ‘right thing to do’ move that seems right…
Jobs site Indeed’s recent study in May 2021 says that searches for remote work skyrocketed by 966% year-on-year. Microsoft’s 2021 work trend index indicates that three in four employees in India are seeking remote work options. Avaya’s Life and Work Beyond 2020…
Back in January 2020, KFC launched an ad in Australia for the Zinger Popcorn box. The 15-second ad features a young woman checking her reflection on a parked car’s tinted window, not realizing that there is someone inside the vehicle. As the…
What comes to your mind when you hear, “Mann mein laddoo phutaa”? Motichur laddoos in your mouth? Or does your mind remind you of a specific brand/product – Cadbury’s Dairy Milk Chocolate Shots? Chances are, the phrase may remind you of the…
Recently, an ambitious idea called pOrtal ‘connected’ Lithuania’s capital, Vilnius and the city of Lublin in Poland. What was the connection? This! This is not a new idea, though. There have been many earlier attempts at ‘connecting’ 2 different cities like this….