Dense commentary on social media, PR, marketing, advertising and branding.
Last year, I had written about a delightful ad for a private train company in the UK—Avanti—by the agency adam&eveDDB. This one… While writing about it last year, I framed it with the intrigue I felt when I watched it the first…
I was on my way to being mostly indifferent to Spinny’s new ad that features Sachin Tendulkar and where they take the emotional route to showcase the journey of a family as they plan to buy their first car – a used…
On average, I get about 50-60 direct messages on LinkedIn every month from both people I know (and already connected to), and from people I do not know (who may be using the LinkedIn premium account or may be part of a…
How many times, and how many different ways can the same creative idea be used… or re-used? That would perhaps depend on how many different client-centric interpretations the respective ad agencies can tweak the idea into! Here is a demonstration of the…
Having worked on quite a few corporate employee advocacy programs, and having trained over 1,000 employees across large organizations on how to handle employee advocacy content on social media, I have given the topic a lot of thought over the last 10+…
They say that history repeats itself. It’s meant to help us learn from our past. But can we use the past as a visible, obvious reference to say something about the present? In advertising, that’s a pretty entertaining template! The basic narrative…
Christine McCarthy, Disney’s Chief Financial Officer, in an Investor Day presentation on December 11, 2020, said, “We don’t believe that the consumer experience would be a particularly good one if we had advertising on Disney+.” Last week, Disney said that it would…