Dense commentary on social media, PR, marketing, advertising and branding.
Good article in Boston Herald. But, except Lenovo, none of the other examples are inspiring enough for the fence-sitters to start experimenting. But, its a great beginning, nevertheless…and a good lesson for Indian companies! By the way, two of the companies mentioned…
One of the first brands that caught my eye in the social media scene in India was Titan’s Fastrack. Fastrack’s official website lists a Flickr page, a couple of Facebook pages (one, two and three) and even a Twitter stream. The Flickr…
Indian corporates and brands still seem largely skeptical about social media. Opening a Facebook page or a new twitter account is not social media engagement by any stretch of imagination. And of course, social media is about people – not about brands….