Pandora’s blog
February 24, 2009The Times of India reports a case that could open up the pandora’s box among bloggers in India. The end result – can we all blog at all? If yes, what can be blog about and what tone should we adopt? The…
India’s dis-connectivity
February 24, 2009While the rest of the country was busy finding newer phrases to celebrate the Slumdog/ Rahman Oscar (rightfully so!), Leonard Waverman, dean of Haskayne School of Business at the University of Calgary came across yet another way to bring us Indians back…
For best results…!
February 20, 2009Heard a PR client recently utter, “Do we need to start a conversation with each and every person who says something about our brand online? Gosh, that’s going to take a lot of time”. This, after I’ve tried convincing them of the…
Indian TV spots going social?
February 19, 2009No, I’m not talking about television ads that add a URL or an email ID in the end. How many of us remember to visit the URL later? Unless there’s something compelling, we just may not – and completely forget that small…
Bharatstudent at No. 3? Oh Lord!
February 18, 2009comScore revelaed its latest stats on Indian social networking sites yesterday. Orkut and Facebook took the first two spots, understandably. The third was BharatStudent.com – in fact, according to these figures by comScore, they’ve doubled their traffic in 12 months! Is it…
Face-holders – The online avatars of BJP and Congress
February 17, 2009LK Advani is all over the web – banner ads, Google text ads…you name it, he’s in. He’s got himself a shiny new blog too, besides a Twitter account. According to this report, Congress too is planning an online assault shortly. This…
The Pink Chaddi Vs Small Change
February 16, 2009I was amused at the Pink Chaddi campaign when it started a week or two back. It was colorful (?) and interesting. It was fascinating to see an undergarment taking the might of zealots like Shri Ram Sena. In a well-worded retort…