Dense commentary on social media, PR, marketing, advertising and branding.
To plug or not to plug, was my post, 2 weeks back. And, here’s Ray Wert’s raging post on how Ford’s Scott Monty ‘uses’ his social media expert status oh-so-blatantly, to promote Ford in Twitter, among other places. The specific instance which…
I stumbled upon a couple of tweets from the people I follow – they tweeted soliciting feedback from their followers on what they liked in the tweets, what they’d like to see more of and other generic feedback on how they utilized…
Update: Who said anonymous commenters cannot be helpful? Anon 3.0 is the kind of helpful, if not mildly (just a bit) abusive commenter, who makes up for all that bad blood by being helpful – he/ she’s pointed out oh-so-helpfully that I…
Why is there so much chatter about how to do things in social media? Why not use plain ol’ common sense when there’s a doubt? So, 1. Why is there so much argument for and against Twitter follow/ following? Or Facebook friending?…
…aka Social media for dummies! There are times when we go to meet prospective clients (even existing clients) and try to explain the relevance of social media PR over and above the much-needed conventional PR…and we suddenly hit a wall. We try…
Oh, I love this! This is a real, practical way to find and act upon opportunities…all via Twitter. Congrats to Shashi Bellamkonda of Network Solutions for recognizing the opportunity and acting upon it, so quickly. Wonder what GoDaddy’s reaction is? Also wonder…
Scenario 1: You enter a friend’s party…see a lot of familiar faces. Pick someone you know well and start talking about how cool your new <add product here> is. People standing next to your friend listen too – just that they do…