Dense commentary on social media, PR, marketing, advertising and branding.
The ‘Tejas Garewal’ wrote to The Hindu’s Wheels Virtual Mechanic Q&A section, this – today! “I want to buy a Toyota LandCruiser for my sonâ??s birthday in September. He travels a lot and he will use the SUV mainly on the highway,…
As a curious fan of anything new on the supermarket shelves, two new drinks (the non-alcoholic and non-carbonated variety…sorry!) top my list now – the thick-mango drink, Galla and Parle’s new packaged lemonade, LMN. Galla has been available in Bangalore for over…
I was going through the firmware update notes for my EOS 450D when a peculiar word usage caught my attention! Version 1.0.9 changes are listed as, “Fixes a phenomenon in which AEB (Auto Exposure Bracketing) shooting does not operate normally under these…
Scene 1: Lenovo’s Worldwide Competitive Analyst, Matt Kohut, predicts that Linux will always remain a niche operating system for netbooks. He said this in an exclusive interview with Tech.Blorge. Scene 1.5! The interview generates tons of comments – 46, as of writing…
This is one of the most beautiful roads in Bangalore. My favorite too, having stayed for over 4 years in Jayanagar. And, 323 trees are going to be cut in this road. To make way for Bangalore Metro. This road will no…
Part 1: Two employees from Domino’s goof – BIG TIME – on YouTube. Part 2: The videos spread all over the net, faster than anyone can imagine. Part 3: The online world is abuzz with opinions on how Domino’s will/ should/ can/…
After a lot of whining, here’s a social media engagement idea – from India – that made me go, ‘WOW!’. The initiative, by Penguin India, is simple. Send free books to people and let them review it. Things that Penguin India got…