Dense commentary on social media, PR, marketing, advertising and branding.
PUMA announced it’s ‘clever little bag’ recently. It’s clever and absolutely brilliant. That was my opinion when I saw the video they have created to announce this. Except for the jaded background music, the video communicated the main point brilliantly well. My…
I have few questions about how car (automobile) insurance works in India. The reason is that each year, as the date of my car’s insurance renewal approaches – I get tons and tons of enticing calls. This year, like most years, I…
These are the days of digital activism. Bell Bajao, for instance, is all about bringing domestic violence to a halt. It uses digital tools, among many other offline tools, like concerts, to spread the awareness. Aircel, on the other hand, uses mass…
This is one of best digital campaigns I’ve seen in recent times – and it is all due to its compelling content! The concept is about 6 lines of dialog. They are, What is that? It’s a unicorn. Never seen one up…
Two car makers in India seem to be having some issues – one, major issues, while the other, a relatively minor problem. First, Tata Nano. That dramatic photograph of a brand new Nano going up in flames is…well, dramatic indeed! I have…
The paint brand we all know in India, Dulux, has launched a global campaign across Brazil, France, UK and India, called ‘Let’s Colour Project‘. It’s an interesting project and is pretty apt for a paint brand. The official website says, “The Let’s…
Back when I started my career, I was in an organization that owned a couple of IT education brands. Those were the heady days of IT education in India, with the likes of Apple and NIIT ruling the roost and peddling everything…