Dense commentary on social media, PR, marketing, advertising and branding.
Learn from them, you stupid, extinct bird. And, don’t wait for an Airtel to start a campaign to save you. This is going on for so long that it demands an explanation. I’m talking about tweets being quoted in mainstream media –…
These days there are tons and tons of twitter profiles from brands. Most of them seem largely similar. Take, for instance, the ones I stumbled last week. Levis India Nope, I’m a staunch Lee fan when it comes to my denims. But,…
Gaurav Mishra has an interesting post on Canadian communication theorist, Marshall McLuhan’s 1960s video on ‘The world is a global village’. The source of his post, by Dan Colman (at Open Culture), talks about social media as a logical fulfillment of what…
PUMA announced it’s ‘clever little bag’ recently. It’s clever and absolutely brilliant. That was my opinion when I saw the video they have created to announce this. Except for the jaded background music, the video communicated the main point brilliantly well. My…
I have few questions about how car (automobile) insurance works in India. The reason is that each year, as the date of my car’s insurance renewal approaches – I get tons and tons of enticing calls. This year, like most years, I…
These are the days of digital activism. Bell Bajao, for instance, is all about bringing domestic violence to a halt. It uses digital tools, among many other offline tools, like concerts, to spread the awareness. Aircel, on the other hand, uses mass…
This is one of best digital campaigns I’ve seen in recent times – and it is all due to its compelling content! The concept is about 6 lines of dialog. They are, What is that? It’s a unicorn. Never seen one up…