Dense commentary on social media, PR, marketing, advertising and branding.
After 2.0, we have the 3.0 – obviously! I had written about our DBI 2.0 results back in January 2010 and here we are with the 3rd edition. Some of the key findings include, Channels: Twitter remains the de facto channel for…
I wrote about Tata and Skoda and how they are trying to use their own properties on social media to address some of their recent issues. With Tata, I haven’t seen any progress, but in case of Skoda, I see massive progress….
It was just a couple of days back I wrote a post titled, ‘Do not blame the medium for human stupidity‘. And here goes New York Times with a piece titled, ‘We Have Met the Enemy and He Is PowerPoint‘ – sweet…
I had a bad case of Delhi Belly last week. Took some time off work and was doing nothing at home, for one day. After all, my doc had advised me to ‘take it easy’ and I was running a 102 deg…
Learn from them, you stupid, extinct bird. And, don’t wait for an Airtel to start a campaign to save you. This is going on for so long that it demands an explanation. I’m talking about tweets being quoted in mainstream media –…
These days there are tons and tons of twitter profiles from brands. Most of them seem largely similar. Take, for instance, the ones I stumbled last week. Levis India Nope, I’m a staunch Lee fan when it comes to my denims. But,…
Gaurav Mishra has an interesting post on Canadian communication theorist, Marshall McLuhan’s 1960s video on ‘The world is a global village’. The source of his post, by Dan Colman (at Open Culture), talks about social media as a logical fulfillment of what…