Dense commentary on social media, PR, marketing, advertising and branding.
While ad agencies get to talk extensively about their thought process and creativity, PR agencies are rarely able to explain the thought process behind getting the attention of people or the media using creativity. This is primarily because advertising is paid for…
Till a few years ago, the only kind of 2-wheelers we had ran on petrol. Now? We have electric 2-wheelers too. Take a look at this ad – is this an ad for a petrol 2-wheeler or an electric 2-wheeler? When I…
UPDATE: Layer’r Shot has issued a response/apology today (June 6, 2022) at 1 pm. My note on the ‘so-called’ apology, at the end of this post. (Note: The word is written as ‘s3x’ not because I’m feeling ‘shame shame puppy shame’. Given…
One of the things that I always, always wonder about in the back of my mind, and the topic that keeps me awake at night (many nights!) is the human way of thinking. Think about it (pun intended). We express our views,…
Shorter version on audio: YouTube: Spotify: Full post: If you ask me to remember a/any advertising campaign by a dry fruits brand in India, I’d perhaps first name California Almonds. I don’t remember any specific ad from the brand, but I also…
Back when Twitter was new in the mid-to-late-2000s, I’m sure someone would have tweeted, ‘I just brushed my teeth’. Now, no one bothers to share such mundane things on Twitter 🙂 The premise of Foursquare was real-time ‘check-ins’ to offline locations. It…
How do you manage to remember the birthdays of your friends these days? I still remember having a diary to make notes of birthdays, anniversaries, and other important dates so that I can buy greeting cards and send them. This was, obviously,…