Dense commentary on social media, PR, marketing, advertising and branding.
Noticed Oakley’s effort earlier today, via Frank Strong’s amplify and David Meerman Scott’s detailed post. They donated 35 sunglasses and the rescued miners came out of the hell hole wearing Oakleys. Quite appropriate, I agree, considering all they’ve seen is darkness, since…
While the administrative class in India seems to be interested in roping public participation to help them (Delhi Traffic Police’s Facebook initiative; Janaagraha’s I Paid A Bribe – and my take on both), here’s an unique and innovative effort by Greater Manchester…
Mashable says, ‘Gap Reverts to Original Logo After Social Media Backlash’. Isn’t that simply fan backlash? Or consumer backlash? People use social media as a mode to offer feedback since it is easy, scalable and spreadable. I wonder if Gap had any…
Hrish Thota (known as @dhempe, on Twitter) gained something online today that is perhaps a world’s first for normal people on Twitter – he got himself a @fakedhempe. It really doesn’t matter who is behind this effort, but the point is simply…
In a Mashable piece about his take on the film ‘The Social Network’, Mark says this, We build products that 500 million people seeâ?¦ If 5 million people see a movie, it doesnâ??t really matter that much. That sounds massively incongruous coming…
Takeaways can be a fascinating thing – you read a blog post and your takeaway could be completely different from what the author may have intended it as! Molli Megasko’s post on Spin Sucks titled, ‘Steve Jobs Answers Emails‘ was set up…
It was almost 2 years back when I wrote about Shobhaa De’s using social media to promote her book, ‘Superstar India’, in this blog. Much has happened since…she’s even gone ahead and asked for the ban of Dabangg, of all things! But…