Paid-for spots – FM radio crossing the line?
One of my morning listens as I drive to office is Radio One (94.3 FM, from Mid Day Group). The RJ for the morning show is Prithvi and he does a fairly good job of keeping me engaged through my drive. But…
Farewell Twitter…courtesy trolls!
Yesterday’s big news was Faridoon Shahyar quitting Twitter. He wrote a long blog post to announce his decision. Now, who is this Faridoon Shahyar? This is him. And why is his quitting Twitter a blog post here? Because of the reason he…
Facebook Sponsored Stories – 6 interesting and awkward observations
What are Facebook Sponsored Stories? Here are some screenshots to explain it. You check-in to a place… It becomes an ad if the brand in question is part of the Sponsored Story network. Like this, More examples? Enough of background info –…
Echo chamber, echo chamber on the net, who is the fairest of them all yet?
Ok, I agree that my version of that line is sad, but you do get the drift, huh? Long before social media happened, our echo chamber size was small too, much like everything in physical life, dictated by geography. So, we at…
Of apps, mobile OS and a lot of mobile marketing hype
Yesterday was my wife’s birthday. I wanted to buy her a new mobile phone; her Nokia 5800 was functional, but felt terribly slow. In front of my BlackBerry and the new iPod Touch we bought recently. Now, I’m still not a touch-phone…
The bane of poor language – corporate/marketing communication vs the Facebook page
I recently joined a music label’s Facebook page, thanks to them premiering the music of an eagerly expected film. It is a wonderful strategy – no two ways about it. However, as a user of that page, here are some observations. How…
Should brand responses on social media be real-time? You have a choice!
A couple of days back, I recall seeing a rant on Twitter. Completely normal, you’d say…Twitter seems like the Rant Headquarters of the world, anyway. But this was interesting enough to notice and blog about. It had a guy tweeting (not the…