Dense commentary on social media, PR, marketing, advertising and branding.
A few weeks back, I had to travel to Chennai for a day along with the family. Considering the fact that it takes more time from my home to airport, in Bangalore, than from Bangalore to Chennai (1.5 hours vs. 45 minutes!)…
Update (December 18, 2011): If you go by this report on Mid-Day, I suppose Sachin Gothi has some serious explanation to offer. ‘Accident’ tweet sends cops on wild goose chase. Original post: On November 12th night (or 13th early morning, to be…
Despite my job and despite my generally curious nature on all things online/social, I still haven’t bothered to know enough about how to share stuff on Google Reader. I presume Google found a lot of people like me and perhaps that is…
Being a frequent flier, one of the things I notice keenly, much to my amusement, is how people behave during the airport security check. No, India is nowhere near the TSA-level frisking, but there’s something massively amusing about how people react to…
While there is a school of thought that considers social media updates to be a spontaneous act of free thought and opinion, too many people have suffered in varying degrees by committing blunders online. I have a simple thumb-rule that I always…
I was on a Twitter detox for the last 7 odd days and had logged myself out of Twitter across the myriad devices I used to be connected to Twitter. I logged into Twitter on Thursday night and found that, for some…
A couple of weeks ago, I had tweeted (and Facebooked. And Google+ed) about how I prefer Aliva over Hippo for casual munching. I had tried Hippo when they had launched and didn’t seem to like it as much as I liked their…