Dense commentary on social media, PR, marketing, advertising and branding.
Sharp’s India CEO and MD, Sunil Sinha, in a letter to the Indian public (published in Times of India – Bangalore Times), says, Our commitment is not limited to products that stand out. We have just introduced our 1-1-1 Service Scheme. Send…
Imagine you are in a PR agency. Considering most readers of this blog, you may actually be in a PR agency! Ok, consider it, if you’re not. How will you go about doing ‘PR’ for the client? The actual act of doing…
Update: After a chat with @greatbong on Twitter, I’d need to change my perspective on this post, but let me retain it since this is what I believe it should be, though, legally, it is quite clear. @greatbong makes a clear case…
I have cribbed about this on Twitter earlier. But I believe this is worth a blog post. Years ago, I used to look forward to Fridays because that was the day of ‘The World This Week’ from New Delhi Television (now NDTV,…
I have been a user of Amul butter and cheese ever since I remember. Who isn’t, in India, really? When Britannia launched its range of butter and cheese, I started trying them for sheer want of new options and then alternated between…
The Kerala-based condiments brand Eastern was caught in a PR mess recently. It seems a little known newspaper from Kerala (called Nagaram – I haven’t heard about this paper ever, despite being in PR for a long time) alleged that district food…
Remember the Chalet Girl using tight Facebook integration in their trailer? No? Read more on it, here – Facebook â??Likeâ?? goes live inside a video! Now, here’s a Twitter-integrated trailer. The film is the Liam Neeson starrer, The Grey. The film was…