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Dense commentary on social media, PR, marketing, advertising and branding.

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opinion Random and pointless 

I’m not talking to you

February 6, 2012February 6, 2012 by Karthik S

More than all the hoopla around Sahara India Parivar withdrawing their support to Indian cricket team, what interested me in yesterday’s lead story in The Times of India is the last sentence. It went, ‘we haven’t received anything in writing from them…

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opinion Random and pointless 

Twitter’s perplexing I and L misrepresentation problem

February 2, 2012February 2, 2012 by Karthik S

Last night, I noticed some bizarre tweets from Filmfare editor Jitesh Pillai (Itâ??s Pillaai, if you go by his Twitter handle). If you allow me a mild digression, the crux of his tweets is this: â??We scratch all Bollywood stars’ backs even…

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opinion 

PR lessons from The Cleartrip Hurry Algorithm incident

January 31, 2012January 31, 2012 by Karthik S

What is The Cleartrip Hurry Algorithm incident? Here’s the first blog post, with that title. And here is Cleartrip’s response. Now, to our PR lessons. But, before that, a small note. Unlike the Kiruba Incident, The Cleartrip Hurry Algorithm Incident is something…

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opinion 

Is it disingenuous to list tweets under a blog’s comments?

January 27, 2012January 27, 2012 by Karthik S

The question from Judy Gombita, last night, was, “Does it annoy you (i.e., do you find it disingenuous) when a blog post boasts “76 Comments” but you discover 48 of them are actually tweets?” I had a long conversation with her on…

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opinion 

Dewarists and Dewar’s – was there a bait-and-switch?

January 25, 2012January 25, 2012 by Karthik S

After that post on I Feel UP (cringe!), 7UP and Viewspaper (where, incidentally, I was more annoyed with the phrase than the alleged bait-and-switch tactic to popularize 7UP’s new tagline), I got a tweet alert for another alleged bait-and-switch, from Param Anuranachalam,…

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opinion 

Feeling UP and Feeling cheated – The Viewspaper and 7UP

January 23, 2012 by Karthik S

I was at WATsummit, in Mumbai, when the I Feel Up controversy started. So, I wasn’t able to blog about it and offer my perspective. Though the world has chatted about it and moved on, I do have something left to say…

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short takes 

Noticed the Facebook Like widget ‘Insights’ link?

January 13, 2012January 13, 2012 by Karthik S

I have installed all shorts of sharing widgets on my 2 blogs. The ‘Tweet this’ widget…LinkedIn share widget and of course, the Facebook Like widget. I haven’t found any use for the last one except occasionally seeing how many people shared a…

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