Dense commentary on social media, PR, marketing, advertising and branding.
I have been a fan of brand Cinthol ever since I remember. It must be my dad, I suppose – he still uses the original Cinthol (the red pack) and I may have been subconsciously indoctrinated into believing that it is a…
Sam Pitroda’s Twitter press conference just got over. The man seemed well prepared at least the way he started. He had a video as introduction and another to explain why he chose Twitter for this press conference. He got himself a ‘best…
So Volkswagen decided to make use of the excess talking black box thingys it created along with Times of India for the ‘Speaking newspaper’ 2 years ago. Result? A vibrating black thingy that doesn’t talk. Add a cringe-inducing, simple caption – Feel…
This happens to be a 2-page spread ad. in the latest issue of Tamil weekly magazine, Ananda Vikatan. Nothing wrong with it, except the fact that there is no mention that it is an advertisement. Yes, there is a small footer on…
I may have issues with The Times of India’s reporting style, but I continue to buy the paper, along with Bangalore Mirror, The Hindu and a Tamil paper. I don’t get the time to read them all, every morning – at least…
I recall a scene in a movie (don’t recall its title, unfortunately) where a pop star, on stage, asks his frenzied fans (a lot of them!), ‘Do you love me?’. He actually shouts this in his mike and his question booms into…
In these days of brand-led social media engagement and consumers-led conversations with brands, there seems to be a glut in the thought process of the kind of situations where brands really need to start talking online. No, I’m not from the school…