Dense commentary on social media, PR, marketing, advertising and branding.
Last Sunday, Financial Express ran a piece titled ‘Brands, not celebrities, hog social media in India‘. The first two paragraphs go, In a clear departure from the global trend in which celebrities top Facebook page ?likes?, corporate brand pages dominate the social…
Heard of the Trayvon Martin case? Here’s a quick primer from Wikipedia (with some edits from my side – removed parts that are unnecessary to this post): Trayvon Martin was a 17 year old African American. George Zimmerman was a 28 year…
Yet another arrest, based on tweets, after last week’s imbroglio. This time, it involves a man from Puducherry who had allegedly tweeted that P Chidambaram’s son (Karti Chidambaram) had amassed more wealth than Robert Vadra. Yes, I know precisely what is going…
The action by cyber-crime cops in case of playback Chinmayi is indeed ground-breaking, at least in India. Globally, there are quite a few cases of this nature. The most famous one was during the London Olympics when a 17 year old tweeted…
Update – October 22, 2012: This is the TVC Acer was advertising for! __ Original post: It happened with SF Sonic car batteries earlier. Now, it’s Acer’s turn. In SF Sonic’s case, the agency behind the campaign seemed to have convinced the…
I recall seeing quite a few tweets on how Olacabs works when you use their GPS-based map service. In short, you look up the map on your GPS-enabled phone, identify an Olacabs car close to your location and click on one to…
@CilemaSnob, one of the regular Bollywood rabble-rousers on Twitter tweeted last night, in response to a fan telling him that he thoroughly enjoys reading his tweets for the day: ‘Gonna charge now. Subscribe at Rs 30/month’. There are other people who could…