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opinion 

Suarez’s apology – Facebook vs. Twitter

July 1, 2014September 12, 2018 by Karthik S

I was curious to see the relative reach between Twitter and Facebook, particularly after that viral tweet comparing the on Twitter vs. Facebook, for the Suarez update. So, here is another Suarez update for comparison – his apology, on Twitter (2 tweets,…

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The mainstreaming of social media in advertising is complete… sort of!
opinion short takes 

The mainstreaming of social media in advertising is complete… sort of!

May 15, 2014 by Karthik S

We had brands integrating the social property details in all print and TV ads. This has almost become a mandatory, besides a ‘call us’ or ‘get in touch with us’. I know because I have been tracking and cataloging this trend right…

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E-commerce brand TVCs as a way to plot mobile internet penetration in India
opinion 

E-commerce brand TVCs as a way to plot mobile internet penetration in India

April 21, 2014September 12, 2018 by Karthik S

I notice an interesting trend in TV ads by e-commerce brands in India. Some of them do not have any kind of PC interface at all in the TVCs – they have completely shifted to mobile interface (via app, not via mobile…

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Celebrities suing brands for a tweet – Katherine Heigl Vs. pharmacy chain Duane Reade
opinion 

Celebrities suing brands for a tweet – Katherine Heigl Vs. pharmacy chain Duane Reade

April 10, 2014April 11, 2014 by Karthik S

Katherine Heigl suing pharmacy chain Duane Reade is very, very timely… and frankly overdue. The lawsuit is simple – Just Jared, a paparazzi website posted a photo of Heigl walking out of a Duane Reade pharmacy store. Duane Reade used that photo…

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PR agencies vs. Ad agencies, in a whole new way, disintermediating the ‘journalist’!
opinion 

PR agencies vs. Ad agencies, in a whole new way, disintermediating the ‘journalist’!

April 2, 2014April 2, 2014 by Karthik S

Tom Foremski recently wrote a piece titled, ‘The coming war between PR agencies and ad agencies‘ on ZDnet. He was primarily looking at how PR agencies are encroaching ad agency domain, starting with Edelman’s ‘Show Up Differently’ messaging. Of course, he misses…

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Samantha, Jane, Gaia and ruing over annoyingly primitive human-machine interface
ideas opinion 

Samantha, Jane, Gaia and ruing over annoyingly primitive human-machine interface

March 17, 2014 by Karthik S

The first thing that hit me when Theodore finished installing the new OS and started ?speaking? to ?her?, in Spike Jonze?s Her? was Jane, from Speaker For The Dead, part 2 of the Ender Series, by Orson Scott Card. I wasn?t really…

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Nobody knew who Rajiv Malhotra was. But he found a sneaky way to enter our lives – he simply paid Twitter!
opinion 

Nobody knew who Rajiv Malhotra was. But he found a sneaky way to enter our lives – he simply paid Twitter!

February 16, 2014September 12, 2018 by Karthik S

I have no idea who Rajiv Malhotra is. I?m not particularly inclined to know about him either. (Sorry for the Upworthy-style title and pardon the hyperbole about nobody knowing him – just trying more interesting variations of titles!) But then, this happened…

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