Dense commentary on social media, PR, marketing, advertising and branding.
Imagine you have Shah Rukh Khan’s phone number. Landline number of his office or home, or his mobile number. You call him excitedly and you hit a voicemail. It’d say, “You have reached the voicemail of Shah Rukh Khan. I’m not able…
Noticed Xiaomi India head, Manu Kumar Jain, thanking people for the Diwali flash sale they conducted on November 3rd. This is what he said. Remembered that he had tweeted something similar earlier too. This. I’m genuinely intrigued. Can a mad rush and…
All India Bakchod has the notable distinction of mainstreaming the otherwise foul Hindi/Urdu word ‘Chod’ (The F word in Hindi/Urdu slang), so much that propah print publications and TV channels have no qualms in saying/using ‘Bakchod’ these days, in India. Last week,…
May I request you to bear with me while I describe something really stupid? Please? So I walk into a shop. It’s big, brightly light and very inviting. I see tons of things I need, at great prices. I pick up a…
Let us start with the eye witness account that everybody gladly took to be the gospel. Notice the way he says it is very common for people to try to jump the red signal. Now, read the following… a generous leap of…
July 8, 2015: Media reports widely about mysterious graffiti outside Shah Rukh Khan’s home, Mannat. The graffiti says, ‘Luv U SRK. C U on 15th’. Sounds like a gimmick? It is. July 9, 2015: Teaser of Shah Rukh’s next film, by Maneesh…
I came across a lot of my Twitter friends tweeting with #JazzatBIC hashtag last weekend. I knew Honda was planning a Jazz relaunch and as a fan of the model (though I never bought it as a replacement to my wife’s 7+…