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Manufacturing a blockbuster article on Mint, using Twitter trends
opinion 

Manufacturing a blockbuster article on Mint, using Twitter trends

April 19, 2016April 20, 2016 by Karthik S

As someone who knows how Twitter trending operates?and having in the past myself?I chose to ignore Ashish K Mishra’s earlier article on Vinayak Sharma. I know this, this is not new… was my reasoning. I do understand that there may be a…

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5 reasons why that State Bank of India ad was not such a bad idea after all
opinion 

5 reasons why that State Bank of India ad was not such a bad idea after all

March 21, 2016March 21, 2016 by Karthik S

Since that front page ad from State Bank of India appeared in Hindustan Times on March 17th, the Twitter, Facebook and LinkedIn timelines have been buzzing non-stop with commentary. I actively avoided saying anything over something this obvious, in the beginning, but…

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The aftermath of the buttonization of our emotions
opinion short takes 

The aftermath of the buttonization of our emotions

February 29, 2016March 24, 2019 by Karthik S

No, I’m not referring to emojis or emoticons that are already taking us back to Egyptian hieroglyphics. I’m referring to the new ways to react, on Facebook. The Like now has 5 more for company. These. It’s early days to delve into…

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The much-ignored who and what of trending hashtags
opinion 

The much-ignored who and what of trending hashtags

February 22, 2016September 12, 2018 by Karthik S

Originally published in . From ?Log kya kahenge?? to ?log kya keh rahe hain? (From ‘What will people say?’ to ‘What are people saying?’) Assume you are the CEO of a brand of tomato sauce. You are not CEO material yet? Ok,…

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Twitter’s best moonshot – algorithmic timeline
opinion 

Twitter’s best moonshot – algorithmic timeline

February 8, 2016February 8, 2016 by Karthik S

Twitter’s upcoming (though Jack’s been saying it is not *that* upcoming and will always be opt-in, not opt-out. See the end of this post for Jack’s tweets) algorithmic timeline change is perhaps their best, biggest and most appropriate shot at glory. That…

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What’s wrong with Facebook’s Free Basics? Joey, from Friends, explains it!
opinion 

What’s wrong with Facebook’s Free Basics? Joey, from Friends, explains it!

December 28, 2015December 29, 2015 by Karthik S

So there are just 2 more days left, for you to write to TRAI, to save the internet. If you are still?despite all those helpful videos by folks like AIB, TVF etc.?wondering what the hullabaloo is all about and why should anyone…

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The (Twitter) world doesn’t revolve around Smriti Irani’s back
opinion 

The (Twitter) world doesn’t revolve around Smriti Irani’s back

December 23, 2015September 12, 2018 by Karthik S

Note: The title is a play on Smriti Irani telling Sagarika Ghose, on Twitter, not to be a ‘coward’ and talk (tweet) behind her back, without tagging her handle. ___ You may have noticed a fine print in some television commercials (TVCs)…

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