Dense commentary on social media, PR, marketing, advertising and branding.
A conversation around the ethical, moral and possibly legal angles of the Tanmay Bhat, Sachin Tendulkar, Lata Mangeshkar and Snapchat controversy. I thought the video was terribly juvenile. What are my options? Your options? Are you Lata Mangeshkar? Or Sachin Tendulkar? Or…
“The networking site burrows its way into users? inboxes with updates spinning the gossamer dream of successful and frictionless advancement up the career ladder.” “Just add one crucial contact who?s only a few degrees removed from you (users are the perpetual Kevin…
“The right to be heard does not automatically include the right to be taken seriously.” ?Hubert H. Humphrey “I am a normal girl and like most people I posted about an incident that bothered me on Facebook. I really want to know…
As someone who knows how Twitter trending operates?and having in the past myself?I chose to ignore Ashish K Mishra’s earlier article on Vinayak Sharma. I know this, this is not new… was my reasoning. I do understand that there may be a…
Since that front page ad from State Bank of India appeared in Hindustan Times on March 17th, the Twitter, Facebook and LinkedIn timelines have been buzzing non-stop with commentary. I actively avoided saying anything over something this obvious, in the beginning, but…
No, I’m not referring to emojis or emoticons that are already taking us back to Egyptian hieroglyphics. I’m referring to the new ways to react, on Facebook. The Like now has 5 more for company. These. It’s early days to delve into…
Originally published in . From ?Log kya kahenge?? to ?log kya keh rahe hain? (From ‘What will people say?’ to ‘What are people saying?’) Assume you are the CEO of a brand of tomato sauce. You are not CEO material yet? Ok,…