Dense commentary on social media, PR, marketing, advertising and branding.
As someone who knows how Twitter trending operates?and having in the past myself?I chose to ignore Ashish K Mishra’s earlier article on Vinayak Sharma. I know this, this is not new… was my reasoning. I do understand that there may be a…
Since that front page ad from State Bank of India appeared in Hindustan Times on March 17th, the Twitter, Facebook and LinkedIn timelines have been buzzing non-stop with commentary. I actively avoided saying anything over something this obvious, in the beginning, but…
No, I’m not referring to emojis or emoticons that are already taking us back to Egyptian hieroglyphics. I’m referring to the new ways to react, on Facebook. The Like now has 5 more for company. These. It’s early days to delve into…
Originally published in . From ?Log kya kahenge?? to ?log kya keh rahe hain? (From ‘What will people say?’ to ‘What are people saying?’) Assume you are the CEO of a brand of tomato sauce. You are not CEO material yet? Ok,…
Twitter’s upcoming (though Jack’s been saying it is not *that* upcoming and will always be opt-in, not opt-out. See the end of this post for Jack’s tweets) algorithmic timeline change is perhaps their best, biggest and most appropriate shot at glory. That…
So there are just 2 more days left, for you to write to TRAI, to save the internet. If you are still?despite all those helpful videos by folks like AIB, TVF etc.?wondering what the hullabaloo is all about and why should anyone…
Note: The title is a play on Smriti Irani telling Sagarika Ghose, on Twitter, not to be a ‘coward’ and talk (tweet) behind her back, without tagging her handle. ___ You may have noticed a fine print in some television commercials (TVCs)…