Dense commentary on social media, PR, marketing, advertising and branding.
Originally published in . Back in 2008, during the early days of social media—Twitter was just 2 years old and Facebook had opened its membership to anyone only in 2006—I recall suggesting to a marketing head of the Indian arm of an…
How long will it be before a big FMCG brand asks people to find virtual product packs floating at a busy railway station, to win them for real (sent to them via courier)? How long will it be before WWF creates a…
It was Taran Adarsh’s birthday yesterday. He received 175 birthday cards! Now, interestingly, I do not live in the same house as Taran. I don’t even work in the same office as Taran. But I do know he got 175 birthday cards….
Had earlier today. Tons of queries followed. So, here’s some more context. The standard operating procedure for any ‘gamed’ trend on Twitter involves a mail from an agency. Like this (). Then, an army tweets one or more of those tweets. Tada……
A conversation around the ethical, moral and possibly legal angles of the Tanmay Bhat, Sachin Tendulkar, Lata Mangeshkar and Snapchat controversy. I thought the video was terribly juvenile. What are my options? Your options? Are you Lata Mangeshkar? Or Sachin Tendulkar? Or…
“The networking site burrows its way into users? inboxes with updates spinning the gossamer dream of successful and frictionless advancement up the career ladder.” “Just add one crucial contact who?s only a few degrees removed from you (users are the perpetual Kevin…
“The right to be heard does not automatically include the right to be taken seriously.” ?Hubert H. Humphrey “I am a normal girl and like most people I posted about an incident that bothered me on Facebook. I really want to know…