Dense commentary on social media, PR, marketing, advertising and branding.
I updated my Nexus 6P to Android Nougat yesterday (I’m on Android Beta Program, so got the OTA immediately yesterday). Apart from the myriad smaller updates that dot the UX, the one thing that I was most pleased about was the voice…
I had good fun moderating this panel for Social Media Week, Bangalore 2016. It features, as panelists, Kiruba Shankar (of kiruba.com fame), Nandita Iyer (of Saffrontrail fame) and Nivedith Gajapathy (of Tech Travel Eat Repeat fame).
Originally published in . Back in 2008, during the early days of social media—Twitter was just 2 years old and Facebook had opened its membership to anyone only in 2006—I recall suggesting to a marketing head of the Indian arm of an…
How long will it be before a big FMCG brand asks people to find virtual product packs floating at a busy railway station, to win them for real (sent to them via courier)? How long will it be before WWF creates a…
It was Taran Adarsh’s birthday yesterday. He received 175 birthday cards! Now, interestingly, I do not live in the same house as Taran. I don’t even work in the same office as Taran. But I do know he got 175 birthday cards….
Had earlier today. Tons of queries followed. So, here’s some more context. The standard operating procedure for any ‘gamed’ trend on Twitter involves a mail from an agency. Like this (). Then, an army tweets one or more of those tweets. Tada……
A conversation around the ethical, moral and possibly legal angles of the Tanmay Bhat, Sachin Tendulkar, Lata Mangeshkar and Snapchat controversy. I thought the video was terribly juvenile. What are my options? Your options? Are you Lata Mangeshkar? Or Sachin Tendulkar? Or…