Dense commentary on social media, PR, marketing, advertising and branding.
I’m hugely into science fiction. Or, as the current terminology goes in the US, ‘I’m bigly into sci-fi’. Across books I listen to (audiobooks is my favorite mode of book ‘consumption’ given the amount of time I spend on Bengaluru roads) and…
Addendum: Added a flowchart at the end of the post (before the Air India related note) to extrapolate (based on publicly available perspectives on what and how things went wrong), to showcase the points which could have diffused the situation from becoming…
I was getting out of Bengaluru Airport earlier this week and found myself staring at a steady onslaught of billboards selling mobile phones. iPhone X, Samsung, Oppo, Vivo, Xiaomi… no other product category had so many brands advertising in a single stretch. I…
There is extensive debate around character certificates stemming from being followed by the head of a country recently in India. It has even made it to the New York Times! The background to all this debate is this. A noted journalist in…
You are in your office/school/college, amidst friends. You joke about the ruling party. Someone in the group gets offended and offers the inevitable, ‘But what about X?’. You clumsily say, ‘But I have joked about X too!’. You get, ‘Oh, I didn’t…
The thread ends today, after 173 days of imploring HDFC Bank, every single day on Twitter to… just do the right thing. And what’s the wrong thing they are doing? A quick and dirty recap. 1. HDFC Bank has 4 premier banking…
On May 17th, Tennis champ Sania Mirza tweeted her love for OnePlus 3T gushingly. She ‘totally loved using’ it, it seemed. The minor annoyance for OnePlus brand managers was that it was tweeted using an Apple iPhone! With that tweet, Sania joined…