Dense commentary on social media, PR, marketing, advertising and branding.
I read Max Barry’s novel Lexicon 2-3 years ago. It was a fascinating read about an exclusive, secretive school where students are taught to harness the hidden power of language to manipulate the mind. Literally, they learn phrases, which, when uttered, makes…
Without getting into the good, bad, right or wrong of the Narendra Modi Government, one thing I’m massively impressed with is his communication strategy. I wrote about one facet of it, in 2014 (), but let me mention about another facet, in…
We still fondly recall that Shah Rukh Khan started with television (Fauji) and then became a superstar in films. Then, for the longest time, moving from TV to films was the norm. Even today, we talk of Sushant Singh Rajput moving successfully…
I’m hugely into science fiction. Or, as the current terminology goes in the US, ‘I’m bigly into sci-fi’. Across books I listen to (audiobooks is my favorite mode of book ‘consumption’ given the amount of time I spend on Bengaluru roads) and…
Addendum: Added a flowchart at the end of the post (before the Air India related note) to extrapolate (based on publicly available perspectives on what and how things went wrong), to showcase the points which could have diffused the situation from becoming…
I was getting out of Bengaluru Airport earlier this week and found myself staring at a steady onslaught of billboards selling mobile phones. iPhone X, Samsung, Oppo, Vivo, Xiaomi… no other product category had so many brands advertising in a single stretch. I…
There is extensive debate around character certificates stemming from being followed by the head of a country recently in India. It has even made it to the New York Times! The background to all this debate is this. A noted journalist in…