Dense commentary on social media, PR, marketing, advertising and branding.
Update from the Bose film’s director, Sizil Srivastava:Song title: “What I am all about”Composer: Clinton CerejoSinger: Anushka ManchandaLyrics: Shagun Trisal — ORIGINAL POST: I *really* liked this recent ad by Bose. What caught my attention in this ad is the music. Having…
This excerpt is from the teaser of an upcoming Tamil horror-comedy called Dhillukku Dhuddu 2 (yes, it’s a sequel) starring Santhanam, a Tamil comedian and hero’s best friend turned hero. (the relevant part plays when you see it below; you can watch…
All the full-page ads from The Times of India, Bengaluru, today. Total: 31 pages! With TV, we switch channels. Online, we use ad-blockers. What’s the print equivalent? Special goggles that will filter ad pages and show us only news? 🙂 On a…
I first came across REI’s (Recreational Equipment, Inc.) #OptOutside campaign from 2015, only at PRAXIS 7 in September 2018 when someone from Edelman showcased the case study on the stage. I was floored! Here was a PR-first idea (though Edelman was not…
Had a few points to add in this . As you would have already known, I’m a big fan/believer in LinkedIn, which I believe is that rare social/professional networking platform that actually has inherent/implied rules on its content… something that a majority…
If you have seen the trailer of Pihu, you’d know how despicable this marketing tactic is. Using fear to sell products like insurance, I can understand, because the end goal is supposed to be for our benefit. But, to sell (after all)…
My observations on PharmEasy’s print ad earlier this week (on ) brought out a lot of interesting comments. To be honest, I haven’t been specifically looking at the online pharma sector’s marketing communications closely enough. I cannot escape the print ads that…