Dense commentary on social media, PR, marketing, advertising and branding.
You may have seen someone share the new Christmas advertisement video by Iceland (the British frozen foods supermarket chain; not the Nordic island). Unlike the sole call-to-action for any video shared on a social media platform (the call-to-action, first, is usually, ‘play’…
Back in 2015, Flipkart sent 5 lakh snail mail postcards to its registered users, to invite them to participate in the Big Billion Day sale. Besides a LOT of print, online and TV advertising, this idea was seen as a unique and…
We have a LOT of smartphone brands in India now. And perhaps even more gadget reviewers. If you are looking for a new phone, you could easily gorge on at least 10+ reviews on YouTube and even more written reviews on assorted…
The Indianization of Google is now complete. Take a look at what Gmail autocomplete suggested! I intended to write ‘revert before EoD’ and as soon as I typed ‘b’, Gmail added ‘ack to you’, most probably because millions of Indians (and perhaps…
Two recent instances of big brands making an effort to change because enough people seem to be concerned about something they are doing that is bad. One is Coca-Cola. In a first for the brand, their UK Christmas campaign features a bottle…
After yesterday’s saga of doing the online equivalent of shouting at Levi’s (I still feel bad at losing my patience, after a full week of waiting for Levi’s to respond with a very simple update of where I can exchange my defective…
Do you have (at least) one good habit that you do *every single day*? No, not the involuntary ‘brushing-the-teeth’ variety, but a good habit that consciously do every day? Or, want to do every day? Mine is running 5 kms every single…