Dense commentary on social media, PR, marketing, advertising and branding.
Unlike what Kangana Ranaut claimed on Twitter, ‘people’ did not ‘hijack’ Elon Musk’s idea of offering a subscription version of Twitter called ‘Twitter Blue’. Jack Dorsey was still Twitter’s CEO when Twitter Blue first launched, back in June 2021. At that time,…
Mivi’s new campaign was long in the making and feels eventual. We have gone through ‘Made in Germany’ and ‘Made in Japan’ TVs. ‘Made in the USA’ has long been an aspirational idea in India. But with recent geopolitical changes and the…
Ana de Armas was recently quoted in Vanity Fair about why she is not on social media: “The concept of a movie star is someone untouchable you only see onscreen. That mystery is gone”. And, “at this point I only have Instagram,…
Swiggy’s Valentine’s Day 2023 ad film by the agency Talented is possibly* (see update at the end of this post) India’s first ad that uses the screenlife format. Screenlife is a visual narrative device that tells the story using a digital screen,…
Here we go, exactly one year later! 🙂 Last year, in February, I had written about the use of anthropomorphism as a creative device in advertising. Simply put, anthropomorphism is giving human form to things/objects. This works very well in advertising since…
I have written about regionalization and localization in advertising very often, particularly in the context of the use of local languages when it comes to local media and locally targeted advertising. A significant part of localization is also about understanding local nuances…
Have you seen the new ad for manscaping trimmers where a famous actor talks about how we treat our balls and how we should really treat our balls while removing unwanted hair in men’s nether regions? Did you assume I’m talking about…