Dense commentary on social media, PR, marketing, advertising and branding.
In November 2022, Pirate Ship, the cloud-based shipping software provider for small and medium-sized businesses, launched its first brand campaign made by the agency Mother. The narrative device is hilarious and audacious: People are shown to be in life-threatening distress (being abducted…
In my 4 decades of existence on this planet, the very first time I came across the instruction that ‘one should never rinse the mouth with water immediately after brushing the teeth’ was 2 weeks ago! I stumbled on a tweet from…
The office of Equity, Diversity and Inclusion (EDI) at Vanderbilt’s Peabody College of Education last week issued a statement addressing the recent mass shooting at Michigan State University where a 43-year-old gunman shot students at random that killed three students and injured…
Update: Tata Sky did the same back in 2015, in a series of 13 interconnected ad films based on the same story, plot, and protagonists. Agency: Ogilvy. Playlist at the end of this post. — HDFC Life’s new campaign titled ‘The Missing…
Unlike what Kangana Ranaut claimed on Twitter, ‘people’ did not ‘hijack’ Elon Musk’s idea of offering a subscription version of Twitter called ‘Twitter Blue’. Jack Dorsey was still Twitter’s CEO when Twitter Blue first launched, back in June 2021. At that time,…
Mivi’s new campaign was long in the making and feels eventual. We have gone through ‘Made in Germany’ and ‘Made in Japan’ TVs. ‘Made in the USA’ has long been an aspirational idea in India. But with recent geopolitical changes and the…
Ana de Armas was recently quoted in Vanity Fair about why she is not on social media: “The concept of a movie star is someone untouchable you only see onscreen. That mystery is gone”. And, “at this point I only have Instagram,…