Dense commentary on social media, PR, marketing, advertising and branding.
Jayson Gonzalez is a 21-year-old accounting student of Metropolitan State University in Minnesota. Earlier this year, when he was in Clive, Iowa for a soccer game, he noticed a Krispy Kreme outlet there, remembered that Minnesota doesn’t have a Krispy Kreme outlet…
Since I track new Indian film music across languages, I watch and listen to a lot of new music on YouTube and JioSaavn. From what I have seen and observed so far, the upcoming Telugu film, Ala Vaikunthapurramulo, starring Allu Arjun, has…
Sonakshi Sinha tweeted (note, she did not share it on Instagram where she has 17 million+ followers, but only on Twitter, where she has 14 million+ followers) on November 3rd about how IndiGo had broken her luggage. Her 30-second video detailed 2…
To be honest, Sri Lanka was not even on our list when we were planning a vacation towards the end of October. A chance meeting with Srikanth Natarajan and his wife Maha led us to that path since Srikanth and Maha have…
Samsonite India has made it a habit now, with its topical films, all of them through their agency Autumn Grey (they started with AutumnWorldwide and are now with AutumnGrey, post the acquisition!). This is a nice partnership where the agency knows what…
I have seen the ‘Project Streedhan’ video being shared almost in all WhatsApp Groups that I’m part of (and have muted). I have also heard from others that this is doing the rounds massively on multiple WhatsApp Groups, besides Twitter and other…
I was pleasantly surprised to see Kapil Dev as the brand ambassador of a new cab riding company, on the front page of Mumbai Mirror, last Sunday. I had earlier offered my views on the business model of free cab rides, in…