Dense commentary on social media, PR, marketing, advertising and branding.
I was pleasantly surprised to see Kapil Dev as the brand ambassador of a new cab riding company, on the front page of Mumbai Mirror, last Sunday. I had earlier offered my views on the business model of free cab rides, in…
LinkedIn finally has an ‘events’ product. The product is simple enough – head to your profile and see the new ‘events’ tab on the left. When you click on ‘events’, you get to create an event, much like Facebook Events. Only difference…
is an organization that provides guide dogs and service dogs to people with disabilities. Before stumbling on their most recent campaign, I had a very limited understanding of service dogs. Mostly, I had assumed that they are used by people with visual…
September 23rd is World Sign Language Day. I don’t expect you to know that, but it is a good-to-know fact. Tata Harrier took it way too seriously this year. Now, as a normal consumer, I LOVE Tata Harrier’s looks. The best compliment…
Last week, when my daughter and I used our building’s lift to get to the parking area, she suddenly noticed, for the first time, the raised dots on the lift buttons. She then asked me what they were. I explained to her…
Update (November 21, 2019): A twist in the story – the empathy was reserved for customer communication, but not for vendors and employees, it seems 🙁 – Exclusive: Our milk delivery start-up is ceasing operations! We noticed the message in the app…
There are many ways to make you stay off using your smartphone, for many different situations. One of my favorite ideas was something called Phone Stack. It was popular during early 2012 as a . It involved everyone in a table stacking…