Dense commentary on social media, PR, marketing, advertising and branding.
There are many ways to make you stay off using your smartphone, for many different situations. One of my favorite ideas was something called Phone Stack. It was popular during early 2012 as a . It involved everyone in a table stacking…
I have gone through a long journey with my payments to Uber. I started with a credit card, then joined Paytm specifically for being able to use it on Uber, and have now moved using UPI-based payments on Uber. I dropped out…
Mindtree’s co-founder Subroto Bagchi tweeted about Mindtree’s hostile takeover bid by L&T on the night of March 17th. Mindtree employees have been tweeting with the hashtag #MindtreeMatters vocally. The tweeting started at 3:12pm on March 18th, first by an employee named Subodh…
Beer advertising has a fairly rich history. Rich history in targeting only men, and in objectifying women, that is. Here is a sequence, to showcase the range and evolution. (There is good news at the end of this post, relax). Fully man-focused;…
Yesterday, Xiaomi India head Manu Kumar Jain shared something on Twitter that is fairly rare – it wasn’t a photo of himself shot on a Poco F1 or a tweet touting Xiaomi’s top slot in the Indian smartphone industry! It was not…
Here’s the trailer of the upcoming film, Lukka Chuppi. It seems funny. I like it 🙂 But, here’s a completely unrelated-to-the-film observation… on the domain of marketing and branding. Jio Studios is mentioned at the 31st second of the trailer, very prominently….
You would have seen me crying hoarse about regional language representation in Indian advertising that is conceived out of Mumbai or Delhi for the rest of India. Here are some past skirmishes. 1. Tinda’s ‘Uber Eats moment’ 2. ET Money’s 6-language same-day campaign3….