Dense commentary on social media, PR, marketing, advertising and branding.
During my corporate personal branding workshops, after I set the premise on the need for personal branding, the need and process of defining one’s own personal brand, and the basics of content to power the brand narrative, most participants faced a stumbling…
Back in 2008, when it dawned on me that I had no conscious physical activity barring driving to work and back, I decided to start running around a nearby lake (Kaikondrahalli Lake, on Sarjapur Road, Bengaluru). But given that I had to…
The purpose of any kind of corporate communication is to leave a positive impression about the organization in the minds of people. Ironically, I recently came across a piece of corporate communication from a company that was being shared online for its…
Most brands talk of a ‘content strategy’ besides other forms of marketing and communications (including advertising), but very few truly go all the way sticking to their strategy. A couple of brands like Zomato, Dunzo, and Swiggy, among others, have successfully cracked…
These days, when I scroll through my timeline on LinkedIn, it almost feels like every second post has a selfie (or a photograph where they are just posing for the camera)! In most cases, the photo has nothing whatsoever to do with…
In one of my earlier agency-side stints, there was a particularly tough person at a client, a large, technology company. Tough would be putting things mildly given the relentless barrage of pointlessness directed at us, the agency. At some point during the…
After Bournvita’s legal notice to Revant Himatsingka, even those who were blissfully unaware of the entire imbroglio got to know about it because a LOT more people started talking about the entire episode. As I had mentioned in my post earlier this…