LinkedIn ‘brand partnership’ label Vs. ASCI guidelines
February 19, 2025LinkedIn’s ‘brand partnership’ label is deceptive and misleading, and is already being misused by Indian LinkedInfluencers against ASCI’s guidelines.
Category: social media
The Madam who cried wolf
December 11, 2024Yet another so-called ‘viral marketing’ campaign that uses a blatant lie as its main, cost-free tool. Yes, the latest YesMadam campaign follows the spectacular misfire by the agency Schbang and Poonam Pandey earlier this year. I had written about why that campaign…
How should we react to the use of AI?
August 21, 2024So much has been said and written about how we could use AI in assorted tasks. But let me turn that focus away from using and towards reacting. How should we react to AI when we come across its usage? Allow me…
Chick-Fil-A’s employee advocacy blunder
April 24, 2024Employee advocacy is a big deal for most consumer-facing companies. I know this first-hand since I have worked on employee advocacy programs—either to kickstart one, or to plan to the strategy of an existing program—during my agency days. When I quit 9-to-5…
How would you gain from India’s Digital Personal Data Protection Act?
March 28, 2024I had the privilege of being in a panel discussion organized by ASCI (Advertising Standards Council of India) recently on data privacy, on the back of India passing the Digital Personal Data Protection (DPDP) Act, 2023. To be honest, when Manisha Kapoor,…
Think like your worst critic
March 13, 2024One of the most persistent questions I get from the participants of my corporate personal branding workshops is, “What if something I say online becomes controversial and I get trolled?”. There are variations to this question, like “What if I get into…
Death Becomes Her
February 5, 2024While a lot of people have faked their own deaths, Poonam Pandey may be the first person in the history of humanity to have faked her own death as part of an organized (marketing) campaign. The agency behind this initiative —Schbang, along…