Dense commentary on social media, PR, marketing, advertising and branding.
To be absolutely honest, Instagram’s, and later Facebook’s, Stories format doesn’t interest me at all. If I was perhaps a teenager, I may be more thrilled about time-bound content that disappears after a short duration and I’d muster enough FOMO to keep…
When YesBank went down the drain late last week, a couple of other large brands were affected too. The first and obviously visible one was The Economic Times that has the Global Business Summit. The title sponsor for this event has been…
When I say ‘Volvo’, what comes to your mind? If you live in Bengaluru, it could be the many Volvo air-conditioned town buses. Or, it could be Jean-Claude Van Damme! Volvo made a global splash with the ‘epic split’ viral video, conceptualized…
Rishi Sunak, Member of the British Parliament and Chancellor of the Exchequer (Finance Minister, in Indian terms)… and the son-in-law of ‘Infosys’ N.R.Narayana Murthy, tweeted about having tea recently. The tweet included a large pack of the tea, with the brand name…
Indian Prime Minister Narendra Modi tweeted on March 2, 2020, this: The media and people generally went haywire trying to outguess each other about what Modi was actually planning to do if you do not take his words literally. Or, if he…
My son asked me recently how to pronounce ‘charade’ for ‘dumb charades’ and I told him what I knew – ‘sha-raad’. He said he thought it was ‘sha-rade’. When my daughter later pronounced it as ‘sha-rade’, he pointed to her pronunciation and…
A tiny piece in The Economic Times’ weekly section called Suits & Sayings caught my eye yesterday (this is a weekly Monday section). Hmmm. Clues? Chennai-based. Keen to display gender diversity. Chairman tweeting.Responses called on Group’s Board to be showcase diversity too….